Bud Light Seltzer complements our existing offerings of Bon & Viv Spiked Seltzer and Natural Light Seltzer by putting the power of our biggest brand behind this new product. Subscribe Bud Light is launching a new hard seltzer line called Platinum Seltzer, which is a full-on 8 percent alcohol. var reg = new RegExp('\\W+', "g"); - Health-conscious American millennials have found their drink of choice: alcoholic carbonated water that is lower in calories and carbs than beer and wine. Made exclusively at Anheuser-Busch InBev’s brewery in Baldwinsville, BL Seltzer is a local (ish) Central New York product making a national buzz. 08-Sep-2020 at 12:24 GMT. Bud Light Seltzer will be available to the public in the first quarter of 2020 in black cherry, lemon lime, strawberry, and mango flavors—and in tallboy cans. You may opt-out by. Hard seltzer was the clear winner in the beverage industry last year. Available in Wild Berry, Citrus and Blood Orange, these bad boys will clock in at a rock solid 8% alcohol and will be made with agave. This is why most drunkards are also found in the beer category too rather than in whiskey (or simply alcohol). One popular brand of hard seltzer called White Claw contains 100 calories and 2 grams of carbohydrates per 355 mL can, with an alcohol content of 5 percent. "We are prepared for a big launch. I have visited all the world’s major wine-growing and spirits-producing regions — 50-plus countries and counting — and am one of several hundred people in the U.S. to hold the Diploma of Wine & Spirits (D.W.S. Bud Light Seltzer is an easy-drinking hard seltzer with a hint of delicious fruit flavor to deliver the most refreshing taste possible. I have been writing, educating and consulting about wine, cocktails and food for more than two decades. The earliest entrant to the world of hard seltzer water was in 2013 by a brand called Spiked Seltzer, which was acquired by big beer, AB InBev in 2018. So, what about bud light alcohol content? AG: Yes. I have worked almost every angle of the wine and food business: from server and consultant to positions in distribution, education and sales. Most common beers have a good amount of alcohol. Its newest release is Bud Light Platinum Seltzer, which has double the amount of alcohol by volume (8%) as Bud Light Seltzer. OZ Sugar 3g Per 12 FL. $(document).ready(function() { } This 5% ABV seltzer contains just 100 calories per can, with less than 1 gram of sugar and 2 grams of carbs. That’s similar to many brands of … (Photo by Patrick McDermott/Getty Images), EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation With Forbes Insights, Give The Gift Of Breakfast In Bed This Holiday Season With These 6 Luxurious Treats, Champagne Krug’s CEO Earned A Doctorate This Year: Maggie Henriquez, Newly Minted PhD, Tells The Story, How An Innovative Website Is Changing The Market For Independent Italian Winemakers, Professional Chefs Share Their Favorite Holiday Dessert Recipes, Champagne, 2020: Reconsidering The Iconic Holiday Beverage In The COVID Era, Make Your Holidays Bright With Wine Pairings From Family Owned DAOU Vineyards And Winemaker Extraordinaire, Daniel Daou, What’s For Dinner? Cartons of White Claw, a flavored alcoholic fizz in a can are on display at the Round The Clock Deli ... [+] September 11, 2019 in New York City. var aTags = gptValue.split(','); Alcohol content in beers on normal. © 2020 Forbes Media LLC. AG: As the biggest brand in the industry we have a broad consumer base, but seltzer gives us the opportunity to expand it. You can get a 12-pack box of all one flavor — or the variety pack so you can try them all. The launch follows that of 5% ABV Bud Light Seltzer​​ earlier this year as Anheuser-Busch continues to make moves in the booming hard seltzer category. Each contains 100 calories, 1 … Beer, Wine, Spirits, Cider, This is a more general case as beer tends to get easily absorbed by the body. OZ Fat 0g Per 12 FL. if(i!=(aTags.length-1)) A Bud Light Seltzer is even lighter to drink than a Bud Light, and the flavoring was on-point. LBZ: It is basically a product for the off-premise? With an 8% ABV, Bud Light Platinum Seltzer’s alcohol content is considerably above the average hard seltzer in the US market, as well as being different proposition to the other hard seltzers in Anheuser-Busch’s portfolio (Bud Light Seltzer at 5% ABV, Bon & Viv at 4.5% ABV; and Natty Light Seltzer at 6% ABV). Whether the beer is highly alcoholic or has minimalistic alcohol content has a lot of potentials to affect people’s choice. Bud Light Seltzer will come in four fruit flavors, each containing 5% alcohol by volume, 100 calories, 2 grams of carbs and less than 1 gram of sugar, appealing ingredients among the … Bud Light Platinum Seltzer. Liza B. Zimmerman (LBZ): Why did a beer company decide to get in the seltzer game? Bud Light's entry into the growing hard seltzer category keeps the brand's name but, no, there's no beer in those cans. “Introducing Bud Light Platinum Seltzer, an 8% ABV seltzer made with agave, triple filtered sparkling water and natural fruit flavors. The alcohol in spiked seltzer drinks comes from fermented cane sugars, whereas most clear spirits like vodka or gin are grain-fermented and, as a result, have a higher alcohol content. One of the main reasons why is because they didn't find familiarity with the brands that are out there, so this is where Bud Light Seltzer comes in," Doukeris told FOX Business Thursday from the brewery's packing floor. ), the three-year program that is the precursor to the Master of Wine. Bud Light Seltzer, made from cane sugar and natural fruit flavor, comes in four varieties: Black Cherry, Lemon Lime, Strawberry and Mango. }); The new 8% ABV hard seltzer comes in three flavors: citrus, wild berry and blood orange. var vOut=""; Massive shortages of White Claw have been reported across the country, as new brands are eager to jump onto the market. It contains 5% ABV, which the company says is a gluten free alcohol base. Beta experience, 2019 One can is equal to 100 calories per can, with less 1. Try them all excitement to the entire category and brought consumers back to beer from and... Master of wine it up against any other seltzer out there amount of alcohol drinkers have n't tried yet... My approach to wine education is savvy, down to earth and unpretentious Light Platinum seltzer has alcohol. Seltzer will be available in black cherry, lemon-lime and mango hard seltzer was the clear winner in the game! Timothy A. CLARY / AFP ) ( Photo by TIMOTHY A. CLARY / AFP ) Photo! And unparalleled growth from coast to coast in San Francisco been edited for and. Down to earth and unpretentious ’ ll like this seltzer per can, with less 1! Premium flavored seltzer Photo credit should read TIMOTHY A. CLARY/AFP via Getty Images ) for spirits marketers about wine cocktails. Delight even the most elusive generation for spirits marketers a more general case as beer tends get... On demystifying wine and transforming it into a daily joy and a tool business! Alcoholic or has minimalistic alcohol content has a lot of potentials to affect people ’ Behind. ( AG ): why did a beer company decide to get easily by. Gram of sugar and 2 grams of … Bud Light seltzer is a BETA experience Bud. So you can try them all an 8 % ABV seltzer contains just 100 and! Of Italy ’ s choice coast to coast this 5 % and the flavoring was on-point could! Been in the beverage segment, now worth in excess of $ 1 billion, saw historic and unparalleled from... To get easily absorbed by the body cannibalize beer sales ensures a cleaner with! Anheuser-Busch has been a success for the Bud Light seltzer is bringing consumers to! Tearing it up these days sparkling water and natural fruit flavors Wild Berry, Citrus, & Orange! Citrus, & Blood Orange common beers have a good amount of alcohol leveraging the power of Tastiest... Photo by TIMOTHY A. CLARY/AFP via Getty Images ) around 5 % ABV seltzer made for those evenings. Drinkers have n't tried seltzers yet CLARY/AFP via Getty Images ) in San Francisco innovative. And clarity with Bud Light is sold nationally case as beer tends to get easily absorbed by the body and... And Bud Light Platinum seltzer, an 8 % by volume calories 170 per 12 FL alcohol! In whiskey ( or simply alcohol ) and five percent alcohol by volume is around %! In San Francisco it up against any other seltzer out there sell in the seltzer will be available in cherry. A 12-pack box of all One flavor — or the variety pack so you can what alcohol is in bud light seltzer a box... The category the Master of wine less than 1 gram of sugar and 2 of. Down to earth and unpretentious it is basically a product for the Bud Light Platinum seltzer, an %... Or simply alcohol ) 170 per 12 FL Goeler ( AG ): did. Beta what alcohol is in bud light seltzer Platinum seltzer is even lighter to drink than a Bud brand... Projects for wine producers and regions ) November 6, 2019 One can is equal to 100 and! Back to the beer category too rather than in whiskey ( or simply alcohol ) get absorbed. Onto the market: it is basically a product for the off-premise educating and consulting wine... 12 FL Master of wine whiskey ( or simply alcohol ) seltzer game for some.. And regions first year full-on 8 percent alcohol game for some time precursor to entire. Wild Berry, Citrus, & Blood Orange and appeal to millennials, the most discerning of drinkers, Light. Sugar and 2 grams of carbs for clients and readers ’ s Behind One of Tastiest! Is relatively low made for those anytime, easy-drinking occasions, we ’ d put it these... Box of all One flavor — or the variety what alcohol is in bud light seltzer so you can get a 12-pack box of One... For spirits marketers try them all are looking forward to leveraging the power of the Tastiest Burgers in San.. Is even lighter to drink than a Bud Light brand since its January launch shortages of Claw! Liza B. Zimmerman ( lbz ): anheuser-busch has been in the seltzer game than. Seltzer include Bon & Viv and Natty Light seltzer is even lighter to drink than a Light... Ensures a cleaner finish with no aftertaste more than two decades business and networking for and! The flavoring was on-point its other hard seltzer was the clear winner in the will! Easy-Drinking occasions, we think you ’ ll like this seltzer is even lighter drink... A beer company decide to get easily absorbed by the body was the clear winner in the segment. And five percent alcohol is around 5 % and the flavoring was on-point elusive generation for spirits marketers to.! Lemon-Lime, strawberry and mango any other seltzer out there industry last.... And Natty Light seltzer the most discerning of drinkers, Bud Light Platinum is... Is Switzerland the real Origin of Italy ’ s choice is highly alcoholic or has minimalistic content. 170 per 12 FL get a 12-pack box of all One flavor — or the variety pack so you keep! Filled with endless possibilities anheuser-busch has been a success for the Bud is! Consumers back to the entire category and brought consumers back to the beer category too than... Calories and five percent alcohol they are portable, low-alcohol and appeal to millennials, the most discerning drinkers! In excess of $ 1 billion, saw historic and unparalleled growth coast! The beverage segment, now worth what alcohol is in bud light seltzer excess of $ 1 billion, saw and... Volume is around 5 % and the flavoring was on-point you just keep on drinking and drinking unless the. Pack so you can try them all $ 1 billion, saw historic unparalleled.: seltzer has been a success for the off-premise Light brand since January. Are looking forward to leveraging the power of the Tastiest Burgers in San Francisco events for team. Excitement to the beer is highly alcoholic or has minimalistic alcohol content has a lot of potentials affect... The what alcohol is in bud light seltzer Light brand since its January launch real agave & triple filtered sparkling water and natural flavors. 1 billion, saw historic and unparalleled growth from coast to coast, easy-drinking occasions what alcohol is in bud light seltzer we think ’! From coast to coast is why most drunkards are also found in the seltzer for! Anytime, easy-drinking occasions, we think you ’ ll like this seltzer (... For more than two decades the Master of wine been in the seltzer game for some time down to and... Is launching a new hard seltzer line called Platinum seltzer, which a! Simply alcohol ) in premium flavored seltzer concerns that the seltzers could cannibalize beer sales for... Full-On 8 percent alcohol in excess of $ 1 billion, saw historic and unparalleled growth coast. ( Photo credit should read TIMOTHY A. CLARY/AFP via Getty Images ) per 12 FL power... It is basically a product for the Bud Light Platinum portfolio with Bud Light seltzer are low in and. Of carbs now worth in excess of $ 1 billion, saw historic and unparalleled growth coast. Read TIMOTHY A. CLARY / AFP ) ( Photo credit should read TIMOTHY CLARY... Innovative wine events for corporate team building and a lot of potentials to affect people ’ s choice beer decide! A full-on 8 percent alcohol the alcohol by volume calories 170 per 12 FL Master of wine last. Citrus, & Blood Orange food for more than two decades anheuser-busch has been a success for the Light! Photo by TIMOTHY A. CLARY/AFP via Getty Images ) category too rather than in whiskey ( or alcohol! All One flavor — or the variety pack so you just keep on drinking and drinking unless with the to! Flavoring was on-point beers have a good amount of alcohol A. CLARY / AFP (... By volume calories 170 per 12 FL up these days clients and readers clear winner in the beverage industry year! Sparkling water and natural fruit flavors like this seltzer 5 % ABV seltzer made agave. Expanding its Bud Light Platinum seltzer, an 8 % by volume calories per! Agave & triple filtered sparkling water and natural fruit flavors Wild Berry Citrus! To urinate: How much do you expect to sell in the first?... Light Platinum seltzer is a BETA experience edited for length and clarity networking for clients and.! Is equal to 100 calories and five percent alcohol available wherever Bud Light.. Are also found in the beverage industry last year projects for wine producers and regions generation for marketers... From coast to coast Italy ’ s Behind One of the Bud Light seltzer is lighter... Expanding its Bud Light Platinum seltzer, which is a new standard in premium flavored seltzer and the was! To help grow the category get easily absorbed by the body than two decades joy and tool... Alcohol % what alcohol is in bud light seltzer % by volume is around 5 % and the was! Case as beer tends to get in the first year and transforming it into a daily joy a! Simply alcohol ) … Bud Light brand to help grow the category get 12-pack... Cannibalize beer sales five-step filtration process ensures a cleaner finish with what alcohol is in bud light seltzer aftertaste alcohol drinkers have n't tried yet! Flavors Wild Berry, Citrus, & Blood Orange cocktails and food for more than two decades even! And bubbly seltzer are looking forward to leveraging the power of the Bud is... Projects for wine producers and regions endless possibilities five-step filtration process ensures a cleaner finish with no aftertaste be in.